Play and creepy
 

both the phone and the commercial, but cool and to the point :)

http://www.youtube.com/watch?v=M4lxu...layer_embedded

Re: Play and creepy
 

yeah i remember seeing this during the super bowl last night and thinking how creepy it is. but considering that their target demographic is adolescent males (both in the physical and mental sense) i am sure the ad will be effective.