You are right, but wrong. Mobile phones have been commodities for a long time already and Nokia have been the preferred brand (world wide) because of quality and value. Apple has in some ways taken over at the top, but in other ways Android devices have. Nokia doesn't offer the same value right now, but with MS they will. As I said earlier, a revolution is not needed, only something that is perceived as equal value as the others regarding HW, OS and ecosystem.