some have argued that having MS behind it will make it succesful, but the Microsoft highway is littered with the remnants of their previous failures.

I guess, the enterprise capabilities (beyond exchange support) may provide interest for some elements, and obviously the x-box live element provides a selling point for those who actually use their smartphoones as nothing more than a glorified portable gaming device.

Other than that, the UI appears bland and unappealing to me and doesn't lend itself, at first glance and use (IMO) to intuitive operation or ease of "at a glance" functionality.

answer then? I have no f##ken idea what is appealing about it..........