Thanks - i used the command taken from the hildon shortcut:
meecolay /opt/mymoves/bin/mymoves

it seems i need to to be in the working folder to make the UI work.

Now the UI is up - i can see and press the 3 buttons, but they do nothing - error from console:

file:///usr/lib/qt4/imports/com/nokia/meego/PageStack.js:135: Error: Error while loading page: file:///usr/lib/qt4/imports/co
m/nokia/meego/opt/mymoves/bin/qml/NewMove.qml:-1 File not found