There's only so much we can do about "cheap". The expenses for sourcing the Bill Of Materials is strictly depending on the volume you order. The fixed expense per production run (for prototypes, cert, for setting up and adjusting the fab line etc) is also not anything we can substantially juggle with. Also see dos1's first post in this thread. The list of prices per board versus number of items built, it applies for Neo900 as well as for GTA04, maybe it's even 100 bucks higher for Neo900. The more of you preorder, the cheaper it gets. So it's up to you how much the device will cost in the end ;-D