I think they did say that they would start with Finland anyway. In fact, DNA may do that for them, as they signed an exclusive contract to sell the device in that country.

Hopefully, the latter means that Jolla just delivers X devices to DNA and they package them and all that, and in parallel Jolla looks after the rest of EU. Multitasking shipping :-)

I believe we should start seeing people with a tracking number this week, unless the devices are not finished just yet.