@ malf
ya ..chat with one suffering... have a chitty-chat with Dave...hehe..he'll tell you all about his battery-induced jolla-joy 1st hand.

I'm in agreement concerning the screen size.
as example (as I'm wont to go on about... ) ...the n8x0 models had the goldilocks screen size. Not too small ...not too big.

I am in total disagreement tho concerning who the device is meant for.
It really is all in the pitch.
For example over here in Canada...the biggest adverts are naturally ('merican driven type advertizing) watch the ford or gm ones for their trucks...very slick. Completely aiming at as wide an audience as possible using every possible angle and tactic.
Few actually scrutinize the ads tho.
for base example...
1- ad stating truck model has just been released.
2- statement calling truck..."voted #1 in (whatever) category".
or...
statement calling truck ..."voted #1 truck of the year"
3- lotta talk about how great and optimized it is..
4- flashy scenes showing how great your life will be with it.
5- The method works and consequently ... It sells.

the important issues are ...how was the vehicle voted #1 anything for the year when it was just released? And all that being the case ...why in less than 2 years after the latest model release are they recalling them for safety concerns?
It Doesn't matter...they keep using the same ad tactics because they work.
Another more direct example is...when selling any of my work to a customer..."If I say here you go...this is it...the money please ...have a nice day..." ..9 times out of 10 I won't get a sale.
People want a story...particularly the story surrounding that piece...they want to see ..to understand it...they want to be inside my head....so I explain the process, explain the multi-layered meanings..give the piece life through a holistic view ...allowing others to see more..not just concerning the piece in question...but all around them as well. People want to buy escape...or want to buy your life...buy you....or immerse themselves in something else other than themselves...they are really trying to figure out if investing in you...is investing in something "real"..."uncorruptable" ..."true"...

It really is about selling someone else's lifestyle...Not caring anymore? naw...They just don't want to be themselves...they want to be someone else...so ....sell them how much more cool, smart, savvy, brilliant, far ahead of the "now" crowd...how their lives will be better...(I know for myself since I picked up a N.I.T. years ago...I think it has been the best thing in the world ...changed my life...I hear the same thing from others too..)
Sooo....
.pitch...pitch...pitch