The more I think about it, the more I realise there is a lot of cool ideas and flow on effects from what Solu are trying to do. But I almost wonder whether they're trying to do too much in one step.

- It's Spotify/Netflix/Dropbox for Apps
- It's a social/collaborative computing platform
- It's a portable trackpad computer

Is that too much for Joe Public to take in all in one go? All of these ideas have merit, but tying them all together makes it harder to convince people to join in, and it also means the failure of one idea takes down the others.

Perhaps a Microsoft style approach is needed here, suck people in with useful services, with an end-game of getting them on your devices/platform.