Disagree. It's been around longer than many people would rather admit and was seen as convenient by the masses with little to no concern over their privacy.

To my knowledge (and my use) before Google Now, BlackBerry Travel used to take note of any travel plans you had in email(s) and would set up your calendar to accommodate such things as your itinerary and making your calendar show you as busy during travel, whatnot. Key difference... it could be turned off.

My biggest complaint - this stuff that many consumers found convenient is just now starting to encroach other savvy people's daily operations. Folks weren't just paying enough attention it seems.