I was joking.

Anyway, there is market for watches, it just isn't that big. There are Apple and Samsung zealots that won't go for something else, but there are also plenty of people that want an always on watch that can work a week without charging it and most of them don't want an ugly Fitbit device. I'm one of them for instance

Also the community doesn't seem to like Fitbit that much.
https://twitter.com/Pebble/status/806517401021976576

In any way I prefer a flashable image for some watch, than another failed Kickstarter