only if you have infinite amount of people who work on that so that you can replace those who split with new ones that will continue with the pace of development on original...something. And since this is never the case, endless forking is wasted effort. For having, usually, just some minor difference which is often irrelevant to the end user.
And endless choice of more or less the same app/OS/TV/phone/whatever is not a choice at all, it is confusion with product compromised one way or the other at the end.
Whic someone will fork just because one thinks that he knows better.