The fact of actually getting paid for your data or renting out your hardware is nice, as is the idea of cryptocurrency-made-easy. But I'm not too keen on the fact that it uses its own token. It looks like yet-another-ICO, and a company of hoping to get at the center of a large economy. I have become wary of companies trying to lock me perpetually into their product, in an all-or-nothing-style, without alternatives. (One of the reasons I'm not using Facebook or any of its products, for example) Open standards are needed, community-driven, for the sake of progress, not profit.
Curation market The purpose of the curation market is to incentivise development of applications for the Zipper store and power discovery for those applications.