krisse, I do not think that maemo.org should focus on casual users, but I believe it should allow them to join the community simply if they decide to. Your casuals user won't search for what you can do more on the tablet, but there are many curious users out there. My girlfiend is not ever going to program anything, but she can provide valuable feedback that this new feature X in application Y does not make it yet for her. In current maemo.org the download section is oriented towards casual, lite more experienced, users.