It seems to me some free/viral marketing is the way to go with this, considering maemo is open-source. But I don't think the yelling out the window is the best way... lol

Here's what I think would be a great way, and would drive alot of traffic and build awareness.

We pick a day/time, or just always, where everyone in the community puts something like

"Wow. I really hope "girlfriend/boyfriend/husband/wife name" doesn't find out about my new love, http://bit.ly/4uqsTe"

In their facebook/messenger/twitter/gchat/etc. status/update spot. by using the name, people will understand its not a virus, and the hidden link is a bit intriguing also.