at the end its the consumers who are going to be served with this dont you think? it is making the developers to make something to win a prize and it will benefit a consumer. why do even developers make an app or anything? why is nokia focusing on bringing new developers? just to make the end users happy with loads of apps and stuffs like this.

as per the N97 who is using that widget, this is just an step to make developer, develop something for a platform.