Sadly doing this would mean 3rd party software, such as maemo.org Extras, would have no channel (as there is much stricker rules of submission under Ovi brand) and there then would be two application managers instead.

I think the submission system itself should be changed fundamentally, which would allow all available apps to be installable under Ovi brand. Of course it should be allowed to have any repository installed still, but the main source for apps should be Ovi Store for simplicity and marketing etc reasons.