990 euros = $1111 usd (for the board alone)... 1140 euros = $1279.37 usd...(for a finished device)
that figure is before any fees, taxes, vat, shipping, handling, duty, all-or-some of the above are applied.
And of course saying... there are no possible future increases in this base new estimate....

From what I savvy... as well...it is still an estimate...based on 2 things:

1- obvious seriously-committed donors/ downpayments at the initial 100 euros + more...
and...
2- fuzzy-appearing not-sure-if-some-are-committed donors/ down payments consisting of only the base 100 euros or less and haven't yet committed more. (Making it unclear whether the monies are a pure donation or are meant as a down payment for a device...yet..which could influence the course of the projected estimate up or down..possibly...)

Which..when put in a proper context means..."DON'T PANIC" .

All the people who haven't committed further yet than the initial 100 euro expectation but still want one (for a moment ..forget there is this new estimate revision at least for the moment) should still... at least ...I dunno..pipe-up here and "voice" they (still) want one...also with the shop opening shortly ...purchasing numbers reflecting committed movement will help..
certainty and reassurance always stabilize situations ...
it'll help get the "fuzzy uncertain" down payments as firm "yes" or "no" commitments..and so in turn stabilize the projected estimate and reign it in...

In other words...the more people who bail out because of the estimate..the more likely the estimate won't be an "estimate"...but fact"...

the more people who have committed that stay = the instability calms.

the more "fence-sitters" (100 euros or less) who commit = the new estimate should lessen..

the more new down payments/ purchasers come on board = the price goes down.

It's called holding your ground...and not bolting..

And yea xman I'm sure whatever conceivable possible methods to bring that price down would be welcomed I'm sure.

As far as timelines go...
Good question...
I imagine with this price estimate revision ...the more additional time customers have to dig deeper to come up with that much more would be welcome as well.
I'm sure some of us may not bat an eye..whereas other customers may need weeks, months, even a good half year to save enough to come up with the difference...

For what it's worth...
From me ..
100 euros at the start of all it all...
then after transferring that to the UG ...an additional 100 euros...
and not so long ago an additional 273 euros...
I'm seriously committed..
there's my voice..and I'm sure it isn't the only one.