It has it listed as Amlogic 8726-M.
I'm guessing this is the same as the AML 8726 MX:
http://tabletrepublic.com/forum/late...core-1568.html
http://bbs.1pad.cn/thread-45666-1-1.html

Which is a 40nm dual-core Cortex A9 clocked at 1GHz, but can be overclocked upto 1.5GHz....pretty much on-par with the Tegra2, but weaker than the TI 4430/Exynos.
And it comes with a halved Mali 400. So that its 2-core instead of 4 but it can still (just) push out 1080p.

I used to think it was based on the Allwinner A10 (which is documented and opensource); a 1.5GHz Cortex A8 (built on 50nm) with a Mali-400 (4-core).

So have they upgraded the SoC as well as the RAM?
At those specs, barebones Linux would behave smoothly...but it still is overpriced, should be $200 and not $300 as listed. And maybe a better TFT-LCD screen 1024x600 instead of WVGA, Wifi N, 8GB SSD so that the OS doesn't need trimming.