All we need at this moment is commitment and interest. Only this way Golden Delicious will take their time to actually start the whole thing. Fund rising will come later, if at all (initial batches can be around 200-500 units, then we'll see if it's really worth doing more - I think we can reach 200 without Kickstarter. It may be hard, but still possible). For such batches there's even no need for preordering - as long as Dr. H. Nikolaus Schaller (the man behind GTA04 project) is sure that those 200-500 buyers aren't kidding :P He can invest, it's not "we'll take your money and then start trying to deliver" kind of project (but of course preordering is welcomed, as that's the best insurance for someone's commitment )

Personally I do believe it will be worth it This project has big potential. Possibly even beyond current active members of Maemo and Openmoko communities.