Didn't believe it was true until C-Net did a little investigation of their own and discovered that at five different AT&T stores in New York, they walked in pretending to be first time buyers and all of them were introduced to the iPhone. Even when they intentionally asked for the Lumia 900, it was shrugged off, and they still were trying to be sold an iPhone. One rep even said "Windows Phone is ok, but it's no iPhone." here's the link to the article: http://www.intomobile.com/2012/04/12...8IntoMobile%29