This was my thoughts, they have been burned quite hard with the Turing Phone and had to refund lots of pre-orders.

So to fund the existing Turing Phone project, they need a new outlandish headline grabbing kickstarter with an obviously short release date.

Que new kickstarter in 2020 with a phone made of unobtanium with quantum communication and dark matter powercell to finish off the Cadenza project.