To me, it's like this slogan:

"I go, you go, they go, we all go for MeeGo, the family laxative for regular people who want to stay regular.

Camera pans over to toddler Johnny who has suddenly started walking away from the group. Announcer: "Johnny! Where are you going?" Johnny looks back with a little-boy smirk and says, "MeeGo!"

I don't know why a scrap wasn't thrown to the "community" by allowing it to share in the naming of the new entity.