I think that they justified price tag by high cost of ensuring "fair" (conflict free) resources used and small production scale, just like Neo900 justified even higher price tag by even smaller production scale, before tha latter flopped.

Now, users are rather used (sic) to much lower prices, from companies that doesn't care much from supply chain, and order hundred of thousands devices from factories braking workers right in totally undemocratic country (China).

Now, I don't try to justify (or claim unjust) their price tag - I simply have no idea how much it "should" cost. But I suspect much more than "unfair" device from big manufacturer, of comparable specs. Twice as much seems probable.