Maybe they do need more focus but this is their first year with a product and any company is likely to be all over the place. The Jolla phone doesn't appear to be either massively bespoke or low quality though. I may be doing the Jolla hardware designers a disservice here but it appears to be pretty much an off the shelf reference design Qualcomm Snapdragon 400 Android handset shoehorned into the shell of the ST-E handset design they had before manufactured by BenQ IIRC. I really don't want to belittle that as I'm perfectly happy with it. Quality wise, I've had zero issues too but appreciate others haven't had the same experience.