It looks like any other start-up. Only, they use Indiegogo instead of Kickstarter. They have been mentioned by CNET. http://www.indiegogo.com/projects/wa...e?browse_v=new
They have their own website. An account on Facebook. And they are surprisingly confident that they will get both money from customers and hardware from manufacturers.
Who Backs Them Up? They are trying to be more famous than Jolla, or what?
Well, let's hope Jolla releases their phone at least a year earlier than Emopulse releases their watch. Otherwise, Jolla phone might be ridiculed as out-of-date.
Best wishes.