I fail to see how that helps to turn the idea of the Librem 5 into an actually buyable product.
I believe that's the metric by which each action of Purism around that project should be measured.

According to Wikipedia [1], Nokia had been producing cell phones for seven years when the Nokia Tune was introduced. I would also argue, that the Nokia Tune was NOT subject to fashion, which is why it lasted for 20 years. [2]
I'm not opposed to the idea of having a ringtone contest some day. I just think there are more important things to do for Purism right now - even for the non-technical marketing geniuses that held this contest.

Some ideas:
- making a list of pressing problems and hold a public contest for the best solutions.
- selling the idea to NXP/Qualcomm that making the i.MX 8 available to Purism would be a good idea (maybe engraving something like "powered by NXP" on the backside of the phone).
- Helping Gnome/KDE to attract devs who have experience in designing mobile GUIs.


[1] https://en.wikipedia.org/wiki/Mobira_Cityman_900
[2] http://www.youtube.com/watch?v=uub0z8wJfhU