Do they have to? Was it not you bemoaning folks no longer being adventurous in the other thread?

Some folks, including yours truly, avoided Nokia when it was big exactly because it was big. It was the Microsoft of the mobile world. I may have missed on the Nxx0 series in the early days but... I could never have been able to afford them anyway.

On the other hand, I decided to be adventurous and go for a little known brand called Palm. I never regretted it. I used the same device for 9 years. The best UX of all time, unrivaled by anything to this day. No awkwardly placed keys (right, wicket? ), every UX element thought through to the last detail and for maximum efficiency. Why does no one learn? There is an existing example of how things can be done well yet everyone keeps reinventing the wheel. Badly.