I'll reiterate, Eldar is doing exactly what Nokia asks of him. This isn't really a leak. Just like the N97, which no one knew jack about except Eldar, this thing has been kept under wraps.

Nokia realizes the online press is powerful, and sees that its US centric base isn't experienced enough to "get it" about its devices, spewing "Eww, nasty" while the rest of the world seems to like it at least on some level. Eldar is a man of the globe, "The Most Interesting Man In The World", if you will, when it comes to phones. Since this is a phone, it was important that the Phone God gave his blessings before folks like certain writers from BGR cloud the water with foolish prattle. Having a Maemo Talk person expose it would've been wrong. Nokia is trying to shed its' "for geeks" image, and this site is only "for geeks", and would've been more cementing of that image. PR is a game, and Nokia's playing it big. Wait until TMobileUSA's N900 ad campaign ramps up. It'll be the first time a Nokia has been the center of a major US ad campaign since the JayZ Black Phone, and being a smartphone/web tablet above the levels of the iPhone, it'll be the buzz of the season. I just hope TMobile is willing to properly subsidize it. It must be under $249 on contract, and we'll have ourselves a real fire for the first time.