Thanks for that.
That would explain the price cuts on the first-gen ELF (Ainol Novo 7). All they've changed is the SoC and bumped the price up by $10 (which makes sense since AmLogic costs more).

However, in this last 6 months the industry has changed. They really need to shave off another $30 off the price, and bring realistic S&H fees. Currently its $150 Pre-Order, plus $30 shipping and handling. You must consider the Amazin Fire is under $199, the Nook Tablet has had the special ($219) and now Samsung is selling their Galaxy Tab 2 for only $249.

To be honest, the A10 was a "super-fast Cortex A8" and this seems to be a "low-end Dual-A9". The performance difference wouldn't be as great as we want it to be, then there's the fact of the Java virtual engine.
Basically, with Android's bloat (and chinese dodgy coding) the gap in performance may be unnoticeable.

But I would still recommend it, if they can hit a price point of $120 shipped, otherwise the SGT2 or refurbished/used ones seems like the better option, not to mention the $249 ASUS Nexus Tab with Tegra3 and 720p 7" display.

edit: Out of the $120, the cost for the shipping would be roughly $7 (company mass shipping). The most expensive part is the 600p LCD which costs about $18 and the SoC which costs about $12-17. The other parts (camera= $1), (Wifi= $1), (Board= $2), (Casing= $9). The battery cost I do not know. And the labour fee I also don't know (should be low). In all, I estimate that these Chinese OEMs spend an actual amount of $50-$65 to build and ship these away. I suspect that they pay a graduate to compile the builds using the aosp and stolen drivers, and he is paid a one time sum, which won't equate to more than $2 in each unit.

Basically, at $120 price point, there is an incentive for customers to buy from them, and they would be at least doubling their investment. I don't see why they have a need to go beyond that price point, nevermind lie about the specs of the device. In some cases, not even ship the item.