YoDude, lol, genius. It seems obvious now, but this is a great business plan. It just pisses me off that now they've figured this out, they have no reason to come back to us. Not at $0.99 anyways.
Google is really poisoning their platform with these ads though, those things drive me nuts, only and idiot would suffer through those to save a dollar. But, if they don't give us a choice, we're all screwed. Meanwhile, the n00bs here are complaining they can't sell themselves out for a dollar. Typical.