The community could never raise €10M to keep Jolla alive as it is. Anyway, I am not sure it should, even if it could. What I am suggesting is that maybe there is a way we can keep SailfishOS (not Jolla the company) going on a lower budget. If we ditched corporate expenses like CEO's, office space, etc. perhaps we could keep Jolla going on a community basis (but with some paid developers)?