Also take into account the Android people already have the chance to buy the Moto Z mod or a Droid 4. A new Android device will vanish within the masses, people do not trust a new brand as much as established ones. I personally would not buy it. I want to trust my daily OS, don't want to be forced to Googles services, want to use the command line and maybe even to use X11-Forwarding to administer our companys pcs and severs from abroad. I want to be able to compile Linux software, maybe even start an x86 virtual machine. In case the phone ships only with Android, I will wait till other options seem to be reliable. If it ships with Sailfish or Maemo/Meego/Debian+Phone stuff... I will probably buy it right away.