1) Having Foxconn build the device=SmartMove 2) Putting two sales veterans with connections to key operators worldwide into charge=VerySmartMove 3) Taking some design patents(hopefully iconic fabula design from N9)=HeroMove 4) Building on Android=IFYouCan'tFightItFromOutsideFightItFromIns ide 5) Having a logistics veteran sit on the private equity firm owning HMD=SuspiciousOnOperationalInfluenceButNotBad 6) Obsession over 1 unique selling point=AbsolutMustToHangAround for MoreThan5Years