It was a joke, of course.
Because what could be more cool than a combination of those things: calculator watch, Vader, ColecoVision, and N900? My lust for that ColecoVision was never requited. But I did finally get that Casio watch with my lawn-mowing money!
(And after dealing with a touchscreen in my wife's car, I'm not so sure that actual switches are all that bad an idea -- at least until we can make a genuinely tactile touchscreen.)