Why not? I'm probably weird, but I would like to see vendors trying to "differentiate" and compete less on the task switcher or having the absolute lowest price and more on areas that matter like hardware specs and features, build quality, after-sales support, and yes, openness and collaboration.

On the PC world everyone can grab exactly the same version of Windows (or Ubuntu, whatever) and slap it on devices, and yet the buyers still can make perfectly rational and intelligent choices and the makers of the cheapest models aren't the market leaders. Why are "mobile" customers automatically treated like idiots?