I do not believe in wastin time or money period...
but sanity, reality and numbers dictate that taking aim at an elite savvy 1% ...
you'll be lucky to end up a fraction of that 1%.
Marketing any salable product ONLY to a very specialized marginal segment of society is not just madness it's suicide.

For example:
If I market a new vodka...which normally would sell to ...everyone..
but my new marketing strategy is to only aim my advertising campaign at mix-ologistic scientists who are (as far as I'm concerned) the only ones competent and capable enough to make drinks properly with it.. according to "my" thinking of what the general population of vodka consumer's intellect is capable of handling...

how many people...
how many sales are going to be generated?
It'll be catastrophic.

I'm not just speaking out of my hat here...there are similarities with what I do...
for example ...the neo info on the neo webpage ...states allll the cool things and abilities and functions which can be accomplished with said device...the applications are limited only by the imagination of the owner ...essentially.
Same goes for what I do...just in antler alone...the things that can be applied are virtually limitless.
Most folks narrowly think ..antler knife handle...only...or moose antler cribbage board....only.
Because that is the stereotype of the limit of what they've seen or understand.
Same goes for the neo and the smartphone market.
The limitations of android and iphone are apparent to us...
the average consumer does not realize they can have more...
it is up to us to explain that...not shut the door in their faces saying "It's beyond them"...or .."It's beyond their interests"...that's just stereotyping and making an elitist divisive "Us vs Them" mentality... that won't help sales and is truly working against the process of bringing people on board...needlessly.

If I let the consumers dictate on their limited understanding what I "should" do, "could" do or "can" do or "how" I should market a product..
because I assume they won't want it due to whatever I "think" that they are "thinking"...
or because I aim at a segment who I think are the "only" ones to "get" where I'm coming from..
I'd be shutting out pretty much everyone other than "God's chosen few"...and that is madness and suicide business-wise.
..I wouldn't make so many cool stuff out of it...I would be limited to cribbage boards and knife handles and I would lose out on 99% more potential sales in other areas as a consequence.
Fact is I make alllll kinds of jewelries, clasps, hasps, cases, inlays, embellishments, parts, toys, curios, etc...
the applications are endless...
and consequently I can aim at other segments of the buying public ..
I'm not limited to selling to a miniscule percentage of it.
And when the consumer sees the variety of application ..they also see that there is something for them as well...and that means more sales for me.

p.s. - Love HAK5