The Else Intuition, aside from being one of the first phones to use Access' Linux Platform v3.0 OS, is a 3.47-inch 480x854 slab of handset, with an OMAP 3430 processor, 16GB of internal memory, a five-megapixel camera, A-GPS, and 3.5mm headphone jack.

ELSE: A New Category of Mobile Device
The first ELSE(TM), the first mobile device deploying the ELSE INTUITION(TM) platform, presents an entirely new category of mobile device that allows for a complete, fully-functional user experience. The device actually becomes the application, providing functionality that for the first time is able to match that of standalone off-the-shelf dedicated devices, such as digital cameras, top-ranked MP3 players, best-in-class GPS devices, and more, while maintaining an exceptional ease and simplicity of use.

Amir Kupervas, CEO, Emblaze Mobile, said, "Our vision is to create a revolutionary mobile solution that will change users' experience in the mobile arena. Imagine a device that is not a phone surrounded by gimmicks you will not use;

where the camera literally replaces your digital camera;

you get real-time push email wherever you are on the globe;

almost every song and film in the world is one click away;

and any one of its multitude of features is reached with no more than one light gesture of your finger and not buried deep inside folders within folders.

Originally Posted by livefreeordie

The iPhone isn't surrounded by gimmicks either, and people either love it or hate the lack of functionality. How are they going to compete against Apple's cool factor on Apple's terms?