Yes you do rc.

Perhaps the strategic target is not so much you, I, or other members of this board.
Perhaps the strategy is to change the perceptions of the larger part of the population that can't recall Nokia making anything other than mobile phones.

...btw, I suspect that incorrect perceptions may exist even among lifelong Nokia cell phone customers.

or it could be nokia poking at the potential changing face of portable, wwan connected devices...

I suppose ^that and other potential markets is what would motivate them to want to change potential customers perceptions. Also important I would think would be the transition/transfer, or retention of existing customers knowledge of Nokia cell phone quality and service as they become aware of new Nokia devices when shopping for a thingy.

...but then again, what do we know? All Nokia may want is for us to consume more burbot roe and blini.