Originally Posted by benny1967 (Post 240110)

OK, i finally understood: I'm lying, you are always right and what you see in the munich underground is representative for all markets in the world.

I'm so thankful that my life was blessed by meeting somebody (if only online) who knows "the truth".

Originally Posted by tso (Post 240115)

and made damn sure to tell anyone they can reach that microsoft products (or anything else PC for that matter. and yes, the paradox there is highly ironic. so is the dual layer of that two letter, as being politically correct is starting to seem more and more boring) are for graying men in suits.

lets not forget two things about the iphone.

first, the faithful had been blogging about the chance of something like that ever since nokia and others started putting mp3 players into phones.

second, the iphone is not the first. the first was a 100 song app inside a motorola rokr. it bombed so bad that i suspect anyone responsible for that inside apple is either buried in the basement or gone into hiding.

what makes the iphone the thing it is, is not the hardware, or the software, its the whole package, including itunes and itms. if one have owned a ipod before, and faithfully synced it with itunes so that both had learned the media tastes of the user, then popping in a iphone will be a seamless upgrade of capabilities.

they twisted the arm of at&t and others to get within reach of their main demographic (most winmob devices are burdened by business, not consumer, aimed plans).

and they made damn sure to have video demos of how "cool" it was to interact with the device, and at the same time showing of its capabilities. most other companies seems to leave it at "name dropping", expecting the customer to be up to speed on the "lingo".

its like they say about writing books, show, dont tell. or in other words, use descriptions of what happens in detail, not just boil it down to some dense words and leave it at that.

one wants to plant a image in the head of the user about how one "appears" when using something, not just explain what it can do in quick words like web, mail, video...

to pull out that old car comparison, iirc the number of people interested in car mods spiked after fast and the furious hit the theathers. most had no clue what they where doing, and looked directly silly in the eyes of the people in the know. but in their own heads they where vin diesel punching that nox button and yanking the gear stick.

Originally Posted by tso (Post 240108)

kinda like how apple dont sell hardware, they sell an experience?

Originally Posted by eiffel (Post 240191)

For a product to be successful, it's necessary (though not sufficient) to be able to define it in one sentence.

The iPhone is: "A touch-screen phone that's also an iPod".

The BlackBerry was "Push email".

The Wii is "Game console with a motion sensor".

The Motorola RAZR was "Insanely thin clamshell".

The Titanic was "Unsinkable luxury ocean liner".

The Walkman was "Music on-the-go".

The N800/N810 are "Internet on-the-go".

Nokia N95 is "Maximal convergence device".

Nokia 5800 is "Comes with music".

Unix is "Everything is a file".

The idea needs to be in place before the product is designed. Once you have the "single big idea", the rest of the product design more-or-less falls into place around it.

If you can't convey the idea of a product concisely, not only won't it be possible to market it successfully, but the product itself will probably bomb because it lacks a sense of purpose and will end up being designed by committee.

For the N900, "Full internet in your pocket, always connected" would do it for me.

Regards,
Roger

Originally Posted by Texrat (Post 240025)

an ugly black internet tablet.

IProblem was that, unlike the ugly tablet, the new one looked sleek and inviting