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Nokia totally ignored by the press - where is the marketing guys?
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Re: Nokia totally ignored by the press - where is the marketing guys?
Time: 1:00
Nokia Smartphone shares: 46%Blackberry: 20%Apple: 12%Microsoft: 11%Others: 11% |
Re: Nokia totally ignored by the press - where is the marketing guys?
Ehm... no amount of marketing helps against this kind of bullocks. Its quite funny. The guy (probably an 'analist') mentions Palm (webOS), Microsoft (Windows Mobile), and Google (Android). Yet market share is 46% Nokia, 20% BlackBerry, 12% Apple, 11% Microsoft according to stats later presented in video. So the guy is talking about a 'war' (pfff.. no comment..) yet doesn't even mention the market leader (who owns almost half of the market!!), let alone the 1st 3 big players. The one he does mention is Microsoft; and where he is excited, Windows Mobile 6.5 was announced as a flop by Lord Ballmer himself. But, these stats, what 'market' are they about? The commentator is talking about 'the market' but if American says that might be US market or world wide or... you just never know. He doesn't state about quality of 'app store' either, and its something Maemo had IMO (with Application Manager). He doesn't even mention if RIM or Nokia has 'app store', while these 2 are market leader according to the Reuters stats. Twice. Coincidence? I don't think so. IOW, opiniated prick, and someone who looks into the details I'd say notices this right away. This guy should work for some propaganda dept, cause its clearly as such. If you're talking about world languages and neglect English while mentioning the next few popular ones you clearly are not taking an important factor into account. Simple as that. No amount of Nokia marketing could help against such bias. Just write down this guys name in your *****-blacklist. :D
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Re: Nokia totally ignored by the press - where is the marketing guys?
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Merely observed Nokia (Finland), and RIM (Canada), the 2 market leaders were only mentioned in bad context (actually Nokia was, RIM wasn't mentioned at all), while not in compare (of this so-called 'war', nor this 'app store' feature). Microsoft gets positive light from Windows Mobile 6.5, and iPhone for being the example to follow, or something like that. So its really not 'fair and balanced', and I don't believe that was the intention. It just lies too thick on the plate... IMO... Yet, to say the motive for this biased item is because they're US companies goes a bit too far. Can't prove that. It may or may not be true. |
Re: Nokia totally ignored by the press - where is the marketing guys?
They report what they know and whomever schmoozes them the most. Perhaps Nokia marketing does not take them on enough golf trips? ;)
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Re: Nokia totally ignored by the press - where is the marketing guys?
now is the time to really lick boot Nokia!
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Re: Nokia totally ignored by the press - where is the marketing guys?
As was pointed out, it's a US story. Nokia's share of the North American smatphone market doesn't rate a mention. Canalys (I can't find an article citing Gartner's regional breakdown) gives Nokia a 44.3% global share in 2Q2009 (the rest of the global rankings mirror Gartner's which are the ones quoted in the article).
For North America, the breakdown is:RIM 52.0, Apple 23.3, HTC 5.6, and Other. So Nokia has, at most, about 5% of the NA market and I wouldn't be surprised if it was even less, behind WinMo and Palm. http://www.businessinsider.com/henry...09-10?mobile=1 Until Nokia moves up in the American mass market, they aren't going to get mass market coverage. Of course, the lack of mass market coverage means they are less likely to move up in mass market share. It's a vicious circle. |
Re: Nokia totally ignored by the press - where is the marketing guys?
I just saw a UMPCPortal summary from the Maemo summit. Did Ari Jaaksi really say "Nokia were surprised at the response to the N900 from the wider community" (or words to that effect)? Maybe their lack of confidence is part of the problem.
http://www.umpcportal.com/2009/10/me...dating-maesum/ |
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