Nokia totally ignored by the press - where is the marketing guys?
 

Re: Nokia totally ignored by the press - where is the marketing guys?
 

Time: 1:00
Nokia Smartphone shares:

46%

Blackberry:

20%

Apple:

12%

Microsoft:

11%

Others:

11%

Re: Nokia totally ignored by the press - where is the marketing guys?
 

Ehm... no amount of marketing helps against this kind of bullocks. Its quite funny. The guy (probably an 'analist') mentions Palm (webOS), Microsoft (Windows Mobile), and Google (Android). Yet market share is 46% Nokia, 20% BlackBerry, 12% Apple, 11% Microsoft according to stats later presented in video. So the guy is talking about a 'war' (pfff.. no comment..) yet doesn't even mention the market leader (who owns almost half of the market!!), let alone the 1st 3 big players. The one he does mention is Microsoft; and where he is excited, Windows Mobile 6.5 was announced as a flop by Lord Ballmer himself. But, these stats, what 'market' are they about? The commentator is talking about 'the market' but if American says that might be US market or world wide or... you just never know. He doesn't state about quality of 'app store' either, and its something Maemo had IMO (with Application Manager). He doesn't even mention if RIM or Nokia has 'app store', while these 2 are market leader according to the Reuters stats. Twice. Coincidence? I don't think so. IOW, opiniated prick, and someone who looks into the details I'd say notices this right away. This guy should work for some propaganda dept, cause its clearly as such. If you're talking about world languages and neglect English while mentioning the next few popular ones you clearly are not taking an important factor into account. Simple as that. No amount of Nokia marketing could help against such bias. Just write down this guys name in your *****-blacklist. :D

Re: Nokia totally ignored by the press - where is the marketing guys?
 

It's US news, what they like to show? US companies! Simple like that

Re: Nokia totally ignored by the press - where is the marketing guys?
 

RIM is Canadian

Re: Nokia totally ignored by the press - where is the marketing guys?
 

Possibly. I noticed that too, but cannot prove.

Merely observed Nokia (Finland), and RIM (Canada), the 2 market leaders were only mentioned in bad context (actually Nokia was, RIM wasn't mentioned at all), while not in compare (of this so-called 'war', nor this 'app store' feature). Microsoft gets positive light from Windows Mobile 6.5, and iPhone for being the example to follow, or something like that.

So its really not 'fair and balanced', and I don't believe that was the intention. It just lies too thick on the plate... IMO...

Yet, to say the motive for this biased item is because they're US companies goes a bit too far. Can't prove that. It may or may not be true.

Re: Nokia totally ignored by the press - where is the marketing guys?
 

They report what they know and whomever schmoozes them the most. Perhaps Nokia marketing does not take them on enough golf trips? ;)

Re: Nokia totally ignored by the press - where is the marketing guys?
 

now is the time to really lick boot Nokia!

Re: Nokia totally ignored by the press - where is the marketing guys?
 

As was pointed out, it's a US story. Nokia's share of the North American smatphone market doesn't rate a mention. Canalys (I can't find an article citing Gartner's regional breakdown) gives Nokia a 44.3% global share in 2Q2009 (the rest of the global rankings mirror Gartner's which are the ones quoted in the article).

For North America, the breakdown is:RIM 52.0, Apple 23.3, HTC 5.6, and Other. So Nokia has, at most, about 5% of the NA market and I wouldn't be surprised if it was even less, behind WinMo and Palm.

http://www.businessinsider.com/henry...09-10?mobile=1

Until Nokia moves up in the American mass market, they aren't going to get mass market coverage. Of course, the lack of mass market coverage means they are less likely to move up in mass market share. It's a vicious circle.

Re: Nokia totally ignored by the press - where is the marketing guys?
 

I just saw a UMPCPortal summary from the Maemo summit. Did Ari Jaaksi really say "Nokia were surprised at the response to the N900 from the wider community" (or words to that effect)? Maybe their lack of confidence is part of the problem.

http://www.umpcportal.com/2009/10/me...dating-maesum/

Re: Nokia totally ignored by the press - where is the marketing guys?
 

Dave, yeah, Jaaksi said that. Maybe a conservative approach. Knowing your product is good is one. Knowing reception in different market segments is something different. I quite like management which is not arrogant, overconfident and inconsiderate, but it requires balls, much like making a mistake is easy but admitting one and learning from one is a step beyond that.

The stats in the video are likely to reflect something different than US only market because it says 46% Nokia. What the stats are about, no idea. Now, if RIM has 52% in USA, then why aren't they mentioned at all in the video? You'd think Reuters, as professional journalism who have a name to held high and defend, would include the market leader who have more than half of the market. With the runner up not half of that. So it still remains odd.

HTC is Android or WM btw.

Re: Nokia totally ignored by the press - where is the marketing guys?
 

I agree I would have hoped for something better, I just don't expect it. The mass market here is all about Apple, Android, and WebOS as the future of smartphones. RIM And WinMo are considered antiquated and neither Maemo or Moblin is mentioned much.

Also, I suspect that, given the time frame, HTC was basically WinMo.

Re: Nokia totally ignored by the press - where is the marketing guys?
 

Well it's not only the US media that is failing to mention N900 and/or Maemo. For example, take BBC News, which I believe is the worlds most popular news website. Search for the word "Maemo" and you only get this result where it is mentioned only once and is completely irrelevant:

http://news.bbc.co.uk/2/hi/technology/8114059.stm

Now do a search of "N900" and you find absolutely nothing. This rather strange since smartphones (yes, I know that N900 is not technically one ;) ) feature quite often in their site. For example some recent articles are entitled:

Why smartphones are not suffering in the recession

Microsoft launches Windows phones

Vodafone enters UK iPhone market

Palm unveils slimmer smartphone

New HTC Hero smart phone revealed

And so on...

Basically they do tend do mention often new products and even upcoming ones. Even the Nokia N97 appears first time in a article of 15th of December, 2008, that is several months before it was released. Now the N900 should be released to the general public this month and they still haven't mentioned... Strange!

Re: Nokia totally ignored by the press - where is the marketing guys?
 

That's the worst part - I mention it to my techie friends and they think it is awesome, but they've never heard of it before.

Re: Nokia totally ignored by the press - where is the marketing guys?
 

mmm, Adblock :confused:;):p

Re: Nokia totally ignored by the press - where is the marketing guys?
 

I don't think the news is ignoring Nokia. I think it's the other way around, as I've been trying to get an n900 for review, and nobody's replied to me at all, period. :( hehe. Either way, no biggy. I figure they got a lot on their plate right now. But I do hope to get one eventually. But in all seriousness, it's not so much about the news ignoring them, or them ignoring the news. It's more about what's hot at any one time. And if you're not smoking hot, you're not news, regardless of who you are.

Re: Nokia totally ignored by the press - where is the marketing guys?
 

it's ok the way it is. those who are in the target group will eventually learn about the N900 through other channels. bringing the N900 to the headlines of mainstream media may result in a lot of unsatisfied customers. don't forget the phone part of the N900 lacks features consumers have learned to take for granted, while the things Maemo 5 really is designed for are not what a smartphone buyer in 2009 may be looking for.

the N900 will be the device to teach people about these features and make them expect them in the future.

Re: Nokia totally ignored by the press - where is the marketing guys?
 

Nokia's marketing channels for the N900 clearly seem to be the web 2.0.
Tech savvy people and early adopters is their target audience.

Re: Nokia totally ignored by the press - where is the marketing guys?
 

Every time I hear early adopter, I think of this:

http://cache.gawker.com/assets/image...earlyadopt.jpg

Re: Nokia totally ignored by the press - where is the marketing guys?
 

Too true. Mea culpa.

Re: Nokia totally ignored by the press - where is the marketing guys?
 

:D
So true. The bad thing is that i tend to be early adopter...
Thought if you want to brag it might be better to get something else than a small pocketable gadget.

I agree that N900 have had rather limited amount of coverage. Many sites don't recognize Maemo or N900 actually. That said Nokia's phone sales rarely equal hype around it. Would it help? Definitely.
This is a totally different matter and i don't know if Nokia is doing it purposely, but i wouldn't go all out yet with N900. There's still room for improvements for HW and in Maemo.

That said N900 has had media coverage in here from main media and it shows. Good indication is the main finnish mobile phone forum where N900 thread have already had 290 543 views while N97 has 289 851 from end of 2008. And lots of old Nokia users coming from iphone, WM and Android phones seem to be ready to come back to Nokia again. Didn't really happen with N97. It sure looks like N95 success in here.