Buying Apple Stock now could be like buying into .com in 2000.

The last few days I've seen more articles question if Apple is overvalued than I've seen ever before. It may be that the magic illusion is fading as the RDF is dissolving.

So, is the new guy an Elop or a Ballmer? Ballmer (ugh) took over for Gates as CEO in 2000. Gates is considered to have done a good job with Microsoft, when it comes to money and success, yes? Since Ballmer took over, Microsoft has tripled the revenue and doubled the income. This is a rather large Microsoft to start with. However, he did that without the analysts that hail Apple understanding anything about anything; the stock price has been flat under Ballmer. A boring investment.

Elop, also with some Microsoft experience, took over for Kallasvuo as CEO and the similarities end there. As did Nokia and Symbian's growth (in sales numbers and turnover). Analysts seems to understand more this time, not the why's but the what's, so the stock price turned falling rock price.

You can say that Apple has been #1 in mindscape ( = PR) but can they keep that up? There's some wear and tear on the iPhone brand name, and it'll be a hard sell to keep going like today. A good leader may do like Ballmer, and triple the revenue. Maybe with growing stock values, maybe not. Or he may do like Elop and make all the customers shake their heads in disbelief.

Either way, there will be changes.