Why does there have to be a next option? In most cases IT reaches a point at which it is good enough. cost/reward balance shifts. The trick is to identify the next disruptive technology. Smartphones (iPhone) was clearly disruptive to the traditional desktop use cases for say joe public and to a lesser degree tablets. Not so much for niche power uses, say cad, development etc. All the others are minor improvements or changes of focus to the original "smartphone" ideas. Is Jolla disruptive? too early to say, probbaly not in its current configuration, you know my thoughts already on what could be. rgds