I don't think that was in any way Intel's plan. Microsoft ending up with the carcass of the Nokia handset business and a giant portfolio of patents, at a time when MS were already very clearly courting ARM, was absolutely the last thing Intel would have wanted. There haven't been any Intel Lumias and there won't be.

Anyway, no matter how big the 'incentives' and 'marketing' money offered by Intel, there's no way Intel will be an attractive prospect for mobile phones. Without telephony, they can bribe their way into tablets, but even for small players like Jolla, in phones they have no useful solution.

Phones won't be Intel. What's interesting is what the initial "reference platform" SoC that they talk about will be. Easy option would probably be Qualcomm, but they'd be going against the trend. If they want to make the biggest splash in mid to high end Chinese handsets going forward, they'd probably be best off going with Mediatek. Almost all the top Chinese OEMs have some Mediatek handsets in all price categories. Some are beginning to diminish or deprecate Qualcomm offerings now. RockChip are making some inroads, and several OEMs are making their own SoCs (ZTE, Huawei, Lenovo). Even Samsung may look to move into the high end aggressively with lots of 20nm and 14nm FINFET capacity coming online next year.