Surprised actually, the servers are going down all the time, not really googleish at all. Wonder if its their test before big brother track-every-person-on-the-planet rollout, or they are really interested where children wander around, hmm
Still, their monetization plans seem sound (selling pokestops/gyms to businesses and then lures to lure pokemons (and customers) to them, doesn't sound like data is the prime cash bringer here)