So, if there is an advertisement and I'm also doing something else on the machine I am discredited but if the device shows an advertisement and a wall of LCD screens each with a different porn movie the advertisement counts as watched? This is counterproductive with convergence. What if I'm too busy to view the advertisement? What if the advertisement contains inappropriate content (gotta love ads about menstruation during dinner, or TV program about medical operations during dinner...). It is always me, the user, who is to blame and gets discredited? Nice way of treating your cattle.

I don't know about you guys but when theres football on TV and its break after 45 minutes I go take a leak to get that beer out and grab a new one, come back to hear the analyst's sob story, figure its too boring and go wash the dishes, replace a pamper, or something. When commercials start its an indication I gotta prepare for the other 45 minutes. Guess what? The TV does not know.

Also, with targetted advertising, if you are not interested in the advertisement it makes sense to allow the user to skip the goddamn thing!. She would not have bought your product anyway. Giving the user a penalty for not being interested will only work if such process is not transparent because otherwise it will piss people off because its not friendly to the user for in traditional advertising a user is able to ignore an advertisement when not interested which does not give either the user, nor the advertiser, not the provider for advertisement infrastructure negative implications.

Instead, the provider for advertisement should do its best to bring relevant advertisements to keep user interested and advertiser rise product sale or brand recognition. IOW, if the targetted advertising works well a penalty is not required. So what this indicates is that the targetted advertising model is not good enough. Yeah, that will motivate me as advertiser to invest in this platform. No way, I'd go to one which does work, like Google. Besides that, assuming its optional, it is poor people who would want such advertisement feature to get a cut on the device, and while they do spend money they're not big spenders. So we'll see either commercials for brand recognition or commonly required articles such as *gasp* soap for the dishes, or pampers...