I see it as a desperate attempt to get the slice of the Apple pie, forgetting that they are patently not Apple. Everyone is trying to mimic their model, with the "app store", having to have an account to even use the damn phone at all and the like, and for that you need an absolute control. Which precludes any kind of compatibility and cooperation.

Combine that with the perennial problem of fragmentation in the Linux world, with a new "distro" popping up every month, and you have the dismal situation we are in.