I don't, the only adverts I see about nokia are made by the carriers that usually showcase the cheapest models from 3 different brands and their "never-seen-before" offer that let's you get them for free.
Other than that I only remember having seen sony W800i years ago and samsung Omnia HD. Both had one commercial that was displayed as rare as possible.
Typically, at least in the US, we see the same thing. The ad features a specific phone or brand and the carrier gets reimbursed for the buy. This is known as Co-op advertising and is common in most retail advertising.
Among wireless companies, Verizon is the master of this, you'll never, ever see a VZW ad without some phone, usually an LG, being featured even if only for a few seconds, and even if the ad has nothing to do with a feature of a phone (the famous "can you hear me now?" ads had nothing to do with handsets, but they always pushed one as a donut in the middle). Back when I was in advertising, we had several account execs who were masters of hunting down co-op dollars for clients and at least one client even made money by running co-op ads all the time. There are lots of rules that have to be followed when producing a co-op ad, usually involving the size of logos and how many seconds they are displayed. The clients also need to provide records of all the times and channels where they appeared, but it is worth it since it lets small shops get affordable advertising.
If Nokia really wanted to get into the market with unlocked phones, that would be the way to do it, but instead of going through the carriers, offer co-op dollars to independent dealers like Best Buy (yes, they even have some unlocked Nokia phones in their stores), Fry's and Car Toys. They could even leverage some of their movie tie-in cred to get something interesting produced that would make it real easy to get something out there in a hurry that would drive traffic to a super-store. I'm thinking an easy "buy a qualified Nokia phone and get Star Trek on DVD or Blue Ray for $5... only at Best Buy." with a BB graphic at the end, or something like that.
The Matrix, however, was superb for Nokia. Certainly in the UK I saw loads of the spring-loaded slider phones, the number of which escapes me as they were near universally refered to a "Matrix phones".
Right, but it wasn't overt. BTW I love the slider phones. I'm not sure why flip phones are more popular in the US.
That type of deal/price exists on 99.9% of all other phones over here, but just not the N900. For the N900, all we get is a carrier called T-Mobile, which has the sparsest coverage of any of what would be considered the "major carriers" here in the US. You can also use AT&T, but no 3G so it basically cripples the device being described as a mobile computer.
-- Chris
I have fairly good coverage with T-Mobile here in Colorado. And if you look at the TMO and AT&T coverage maps the only difference you'll see is less 3G on TMO. They all roam on each others networks, and do so flawlessly (although maybe not with data, but you can sill text and phone... same is true with AT&T). I also have a Verizon Blackberry for work and it does have slightly better coverage, but once you get out of town out here nothing other than my 2 Meter HT has coverage worth a damn, and that only with a 3 element beam attached.
Speaking about advertising and addressing just to the EU guys, do you have nokia adverts on tv or in the city?
I don't, the only adverts I see about nokia are made by the carriers that usually showcase the cheapest models from 3 different brands and their "never-seen-before" offer that let's you get them for free.
Other than that I only remember having seen sony W800i years ago and samsung Omnia HD. Both had one commercial that was displayed as rare as possible.
No, rarely see any advertising by Nokia other than in the print media. Much of that will be by carriers or shops like Carphonewarehouse.
Recently I've noticed billboards for the SE Satio and Blackberry, as well as Satio adverts on TV, though that stopped since the recall.
I've seen Blackberry "sponsoring" FlashForward, and a couple of times there have been adverts for Ovi, though I only saw that a few times, not since the New Year.
The majority of TV advertising that I notice is the Palm Pre and most of all, the annoying Apple ones with "there's an app for that"...
