You gotta have either used a Maemo/MeeGo phone or at least have had seen it once in your life to be knowing about Sailfish. Being an average Indian, I would ask "What is Sailfish? I've never heard about it." If you explain me about true linux blah blah and gesture based OS, I am not interested. It supports Android apps? "Interesting". But why would I buy a phone at a higher price when I get "better" phones at cheaper price?