Originally Posted by Andrew_b

From a marketing point of view, there is some merit in creating a flagship phone branded with an Intel CPU having a high clock speed. To stay in the game now, it's not about how good a phone is, it's about how good consumers think it is. The vast majority of mobile phone buyers are not concerned with the pros and cons of CPU architecture, OS efficiency, etc. when comparing specs, they only see the big number.

I don't see billboards and TV ads for Snapdragon or ARM Cortex processors, it's all Intel, everywhere. Intel is the biggest brand name when it comes to 'computer' processors. How impressed will consumers be when offered a phone with 'the same' processor as their laptop/desktop PC and an 'Intel Inside' sticker on the box?

It's like saying: "All those other phones just use obscure, puny phone processors. This baby has the same CPU as your laptop."

If Nokia can ship the N9 running Meego with an Intel CPU and demonstrate more than three day's 'real life' smartphone use out of a regular size battery, I think I'd have to take my hat off to them.

Originally Posted by maverick788us

high end handsets like N900, N9 are designed for technical enthusastics like us, so the CPU Architecture definately matters

Originally Posted by LordNelson

... I don't think that a crappy 1,5 GHz Atom would decode 1080p in realtime at all - A Cortex A9 does this without really using the 2 ARM cores :P

Originally Posted by LordNelson

Guess that's just a rumour, would be pretty stupid to use a Atom CPU and as noted before, theres no real source for this information beside the article on the magazines site (That doesn't seem to have a source, so I think they just mixed something up here).
The SoCs inside the phones aren't just a ARM-Processor. There's usually a DSP too and maybe some hardware accelerators for video and other things. Since the Atom lacks those (And still eats much more energy) it would suck as a processor for a mobile phone - a rather bad idea then, especially for a flagship device. I don't think that a crappy 1,5 GHz Atom would decode 1080p in realtime at all - A Cortex A9 does this without really using the 2 ARM cores :P

I rather guess that Nokia may bring out some MeeGo Tablet, that may have an Atom processor. But yeah thats just my guess, hope it won't appear on a hundred blogs now

Originally Posted by Creamy Goodness

wow, it's too bad you guys can't read the specs we found and put in the first 10 pages... so sad. i guess i have to make a new thread for those too lazy to read anything properly.

Originally Posted by ysss

Sounds kind of fishy to me...
Something along the lines of "Let's make the ad so people think it's better than it is, not how truly good the thing is..."

Originally Posted by ysss

Sounds kind of fishy to me...
Something along the lines of "Let's make the ad so people think it's better than it is, not how truly good the thing is..."

May lead to false expectations, not good for long term prospects.

The total returns to cutting marketing and R&D spending at the time of
improved profitability are significantly negative across all three benchmarks. In four years
potentially myopic firms, on average, under-perform their size and book-to-market matched
benchmarks by -13.3% (median= -13.8%) when the benchmarks are selected without additional
restrictions on their earnings condition in the initial period. On average, myopic firms under-
perform their performance-equivalent bench-marks (i.e., firms with positive earnings surprise in
the initial period) by -17.7% (median=-17.2%) and their matching benchmarks with a negative
earnings surprise by -14.4% (median=-13.7%). 9